How to prepare content for your new website

Design and development move faster when content is ready — or at least structured — before the first line of code is written. Clients who prepare texts and images early launch on time; those who wait often face delays and extra revision rounds.

Start with page structure, not paragraphs

Before writing a single sentence, list every page your site needs: Home, About, Services, Contact, and any industry-specific pages. For each page, define its goal — inform, convert, build trust — and the one action you want visitors to take.

Share this sitemap with your agency early. It shapes navigation, URL structure and the website development timeline. Changing page count mid-project is one of the most common causes of budget overruns.

Write texts that match how people search

Homepage copy should answer three questions within seconds: what you do, who you serve, and why someone should trust you. Service pages need more detail — benefits, process, proof (case studies, testimonials), and a clear call to action.

• Keep sentences short and scannable — use subheadings every two to three paragraphs
• Write in your customers’ language, not internal jargon
• Include location and industry keywords naturally (e.g. “web development in Constanța”)
• Prepare at least one testimonial or case study reference per main service

Gather images before design starts

Stock photos can work for secondary sections, but your team, office or products should appear on key pages. Collect high-resolution originals — phone screenshots rarely survive a full-width hero banner.

Provide logos in vector format (SVG or AI) when possible, and brand colors as hex codes. If you lack professional photography, budget for a half-day shoot or licensed stock — blurry or inconsistent visuals undermine even excellent copy.

Organize content in a simple document

A shared Google Doc or Notion page works well. Structure it page by page:

1. Page title and URL slug suggestion
2. Main heading (H1) and section headings (H2, H3)
3. Body text for each section
4. Notes on images (filename, caption, placement)
5. Links to related pages or external resources

Mark sections as draft or final. Agencies can build layouts with placeholder text, but swapping in approved copy late in the process often requires layout adjustments you did not plan for.

Legal, contact and social details

Collect these once and reuse everywhere: company legal name, registration number, address, phone, email, social profile URLs, and opening hours if relevant. Privacy policy and cookie text can be drafted from templates, then reviewed by a lawyer if your industry requires it.

Timeline tip: content parallel to design

While wireframes and visual design progress, finalize Home and primary service pages first — those unblock development. Secondary pages can follow in a second batch. This phased approach keeps momentum without blocking the entire project on one stubborn paragraph.

What if I cannot write the content myself?

Many agencies offer copywriting as an add-on, or can recommend specialized writers. Provide bullet points and key messages even then — you know your business better than anyone. A one-hour interview often yields enough material for a full site.

How much text does each page need?

Home: 300–500 words. Service pages: 400–800 words. About: 400–600 words. Blog posts: 800+ words. These ranges balance SEO value with readability — more is not always better if it dilutes the message.